As the Department of Marketing and Advertising, we participated in the Industrial Sectors Fair, organized by Balıkesir University Career Development Application and Research Center (KAGEM) and the International Information and Technology Community (IITC) on December 2–3, with the participation of 58 companies.
After listening to a series of valuable speakers, our students visited company representatives and their stands in the exhibition area to obtain information about internship and employment opportunities.
On November 25, 2024, Lecturer Nevin POLAT, acting Head of the Marketing Program at Balıkesir Vocational School, and our students attended a theater performance organized within the scope of the “Women’s Workshop”, held at the Avlu Congress and Culture Center in collaboration with Balıkesir Metropolitan Municipality and the Balıkesir City Council.
The play, titled “My Wounds are from Love”, written by Şebnem İşgüzel, directed by Berfin Zenderiloğlu, and starring Nazan Kesal, depicted the life story of Iranian poet Forugh Farrokhzad. Through the performance, the struggle of women to exist despite oppression was powerfully conveyed by the esteemed actress Nazan Kesal. At the end of the play, students had the opportunity to interact with the artist and took a commemorative photo together.
On November 26, 2024, the Marketing Program organized the second annual indoor soccer event for first- and second-year students. The event aimed to promote unity, friendship, and teamwork while encouraging sports activities. The event was attended by Lecturer Dr. Mehmet Can Tokmak from the Marketing Program, Lecturer Mert Sahil from the Child Development Program, as well as first- and second-year students.
Our students from Balıkesir Vocational School, accompanied by Lecturer Fulya Güngör, participated in the EGEKAF 25 event and had the opportunity to meet with companies at Manisa Celal Bayar University.
Balıkesir Vocational School Marketing
Program at the “Digital Master” Launch
As the Marketing Program of Balıkesir University
Balıkesir Vocational School, our Department Head, Assoc. Prof. Mehmet Can
Tokmak, along with our Deputy Director and Marketing Program Career Advisor,
Assoc. Prof. Fulya Güngör, Lecturer Nevin Polat, and first- and second-year
students, attended the Trendyol “Digital Master Project” Launch held at the
Balıkesir Chamber of Commerce Training Hall.
The project was launched in five provinces, including Balıkesir, aiming to enhance youth employability in the e-commerce sector and strengthen SMEs’ e-commerce and e-export activities. The program began with an opening speech by Rahmi Kula, President of the Balıkesir Chamber of Commerce. Gökhan Kurtuluş, Trendyol Business Development Manager, emphasized that digital transformation goes beyond online sales; it is a process that prepares SMEs for the future while creating new business models and career opportunities.
Following the opening, a panel moderated by Volkan Akı, columnist at Ekonomi Gazetesi, featured Trendyol South Marmara Sales and Business Development Manager Cem Titiz and successful Trendyol marketplace store owners Oğuz Can (Hume Craft) and Çağatay Şen (OESHOME), who shared their experiences. The panel focused on the growth of e-commerce, the importance of digital marketing, AI-supported business models, data utilization, branding, and value creation. Cem Titiz highlighted Balıkesir’s strong potential with 1,200 active e-commerce sellers, emphasizing the importance of increasing the visibility of local products such as textiles, bags, olives, and olive oil on digital platforms.
Successful entrepreneur Oğuz Can shared his growth story from a small workshop to an industrial zone, highlighting the importance of local production and women’s employment. Çağatay Şen emphasized that unique designs, visually compelling stories, and content that builds emotional connections drive success in e-commerce. The panel also discussed opportunities offered by micro-export, access of local producers to global markets, commission and incentive practices, and Balıkesir’s emergence as a “rising force in e-commerce.”
At the end of the event, participants had the opportunity to network and exchange ideas with Trendyol representatives and panelists over refreshments. As the Balıkesir Vocational School Marketing Program, we are proud to be part of this digital transformation and to contribute to preparing our students for the e-commerce world of the future.
