IN THIS SECTION
Program Objectives
1- To train individuals with advanced qualifications by providing professional competence related to the field.
2- To ensure that students adopt the principles of ethics, responsibility and sustainability in their professional development processes.
3- To ensure that students have knowledge in general fields and disciplines such as marketing, advertising, communication, sales management, public relations, general business, etc.
4-To train professionals who are able to perceive consumer behavior and develop business strategies in line with the needs of the age.
5- To bring into professional life individuals who are aware of the new dynamics brought about by technological developments and who can develop appropriate solutions accordingly.
Program Goals
1- To train students who can carry out national and international marketing processes.
2- To bring into the sector sales and marketing professionals who adopt ethical principles, apply modern techniques and have high communication skills.
3- To train professionals who can understand mass communication processes such as advertising, public relations, marketing communications, etc. and analyze them with analytical thinking competence.
4- To provide knowledge and skills about new media processes such as basic computer competence, marketing information systems, digital marketing, e-commerce, social media management, etc.
5- To produce graduates who can make presentations, apply effective speaking techniques, be team players and adapt to business life through practical training processes.
