Purpose and Learning Outcomes

PROGRAM EDUCATIONAL OBJECTIVES

1- Training individuals with advanced qualifications by equipping them with professional competencies related to the field.

2- Instilling in students the principles of ethics, responsibility, and sustainability throughout their professional development processes.

3- Providing students with knowledge in general fields and disciplines such as marketing, advertising, communication, sales management, public relations, and business administration.

4- Educating professionals who can perceive consumer behavior in line with contemporary requirements and develop appropriate business strategies.

5- Preparing individuals for professional life who are aware of new dynamics brought by technological developments and can develop solutions accordingly.

LEARNING OUTCOMES OF THE BAUN MARKETING PROGRAM

1. Possesses fundamental theoretical, practical, and up-to-date knowledge related to marketing.

2. Applies the knowledge acquired in the field of marketing to professional life and business processes.

3. Accesses, analyzes, interprets, and develops solutions by using relevant information to fulfill duties and responsibilities in the field.

4. Approaches issues in the field with a critical perspective, acquires new knowledge in line with the needs of the era, and adapts to new situations.

5. Has knowledge of the main perspectives of marketing, such as the marketing mix and marketing communication, and applies this knowledge in practice.

6. Establishes effective communication in business life and demonstrates persuasion skills by influencing perceptions.

7. Follows developments in information and communication technologies, and applies them by integrating digital marketing and e-commerce processes with sales techniques.

8. Acts with an awareness of professional ethics for the continuity of a sustainable society.

9. Masters professional foreign language concepts related to the field and keeps up with innovations.

10. Possesses conceptual knowledge in fundamental disciplines such as business administration, accounting, economics, commercial mathematics, statistics, and marketing legislation.

11. Develops business strategies for consumers and enterprises by using effective speaking and presentation skills in activities such as sales techniques and management, and customer relationship management.

12. Interprets consumer behavior shaping marketing practices in the context of globalization dynamics and follows developments in international markets.

13. Takes responsibility within the framework of teamwork dynamics, uses verbal communication effectively, and contributes to collaboration by expressing oneself.