Updates in Course Information Packages

In the Department of Marketing and Advertising, various updates have been made to the OBS Course Information Packages as a result of student surveys conducted in the 2024–2025 academic year and the 2024–2025 Program Advisory Board meeting.

According to the survey results, it was determined that students had difficulties in certain topics; therefore, course contents were simplified and revised to include more practice-oriented components. In the General Business course, business functions were enriched with case studies to enhance the practical dimension. In the Current Marketing Techniques course, theoretical content was reduced, while contemporary campaign analyses and simulation studies were emphasized. In the Commercial Mathematics course, compound interest calculations were replaced with basic numerical skills and mixture problems. In the Sales Techniques course, the topic of “digital sales” was added to adapt to new-generation sales methods.

Based on the decisions of the Advisory Board meeting, further emphasis was also placed on digitalization and artificial intelligence. AI applications were integrated into the Public Relations course, while digitalization examples were highlighted in Brand Management. In the Consumer Behavior course, the topic “The Digital Age and Its Effects on Consumers” was expanded. In Sales Management, online reporting and data analytics were added, while in Professional Ethics, new subjects such as social media, data privacy, and ethics in digital marketing were introduced.

With these updates, the department’s curriculum is planned to be aligned more closely with the needs of today’s business world.