Marketing Program Students Attend Seminar on Digital Transformation in the Age of Artificial Intelligence

First- and second-year students of the Marketing Program, Department of Marketing and Advertising, Balıkesir University Balıkesir Vocational School, attended the Seminar on Digital Transformation in the Age of Artificial Intelligence, held at the Balıkesir Chamber of Commerce. The students were accompanied by Dr. Mehmet Can Tokmak, Head of the Department, Lecturer Nevin Polat, Deputy Head of the Department, and Dr. Fulya Güngör.

Organized within the scope of KOSGEB Balıkesir Directorate and the Enterprise Europe Network (EEN WEST-MAR), in cooperation with the Balıkesir Chamber of Commerce and the Balıkesir Chamber of Industry, the seminar featured Serkan Kav and Ali Nihat Uzunalioğlu as speakers. The seminar addressed the applications of artificial intelligence in business, digital transformation processes, selecting appropriate projects, digital transformation roadmaps, and AI agents. The speakers also discussed corporate governance, ethics, data security, transparency, and the importance of human oversight in the use of artificial intelligence.

The topics covered during the seminar provided an opportunity to explore how artificial intelligence and digital technologies can be applied to marketing activities. Particular attention was given to the role of AI in market and consumer data analysis, target audience identification, customer relationship management, and the development of marketing strategies.

The event helped Marketing Program students gain insights into the impact of emerging technologies on marketing practices and understand businesses’ digital transformation processes from an industry perspective.