The Advisory Board Meeting of the Department of Marketing and Advertising Was Held

The Advisory Board of the Department of Marketing and Advertising at Balıkesir Vocational School convened online on April 17, 2025. The meeting was attended by department faculty members Department Head Asst. Prof. Mehmet Can Tokmak, Lecturer Nevin Polat, and Lecturer Dr. Fulya Güngör, as well as the department’s quality representative Sıla Yılmaz, Prof. Dr. Aybeniz Akdeniz Ar from Bandırma University, Faculty of Economics and Administrative Sciences, Department of Production Management and Marketing, former alumnus Mr. Hasan İçöz, Branch Manager at Garanti Bankası Anafartalar, Mr. Kaan Uludağ, Customer Operations Manager at Kalekim (Istanbul), and Mr. Murat Baysura, Senior Specialist in Financial and Administrative Affairs at Kalekim (Balıkesir).

During the meeting, evaluations were made regarding the current course program and course content, and a consensus was reached on improving the content to integrate artificial intelligence into the education system in line with the digitalization requirements of the era. Additionally, there was mutual exchange of ideas on international marketing dynamics and their importance, the increasing role of communication skills, and digital marketing. We sincerely thank all advisory board members who support our department with their valuable opinions and contributions.