Marketing Program Holds Its First Advisory Board Meeting for the 2025-2026 Academic Year
The
Marketing Program of Balıkesir University, Balıkesir Vocational School of
Higher Education, Department of Marketing and Advertising held its first
Advisory Board meeting for the 2025-2026 academic year (on October 8, 2025).
The
meeting was attended by Assistant Professor Mehmet Can Tokmak, Head of the
Department, Nevin Polat, Vice Head of the Department, Assistant Professor Fulya
Güngör, faculty member and Vice Director of Balıkesir Vocational School of
Higher Education, Prof. Dr. Aybeniz Akdeniz Ar, Chair of the Department of
Business Administration at Bandırma Onyedi Eylül University, industry
representatives Hasan İçöz, Branch Manager at Garanti Bank Balıkesir
Anafartalar, Kaan Uludağ, Customer Operations Manager at Kalekim, and student
representative Sıla Yılmaz.
During the
meeting, improvements made in courses based on the topics and suggestions
discussed at the previous board meeting held in April 2025 were evaluated. In
addition, information was shared regarding development activities carried out
during the 2024-2025 and 2025-2026 academic years, adjustments made in response
to survey results, and events in which the department participated.
The
meeting also included updates on the MEDEK accreditation process, and
participants’ views and recommendations were collected. Discussions covered
sectoral developments, student-centered practices, and the importance of the
human factor in marketing decision-making processes.
Advisory
Board members also suggested featuring posts from the students’ perspective on
the department’s social media accounts. The meeting concluded with an emphasis
on the importance of quality processes and continuous improvement for
institutional development.
The
Marketing Program would like to express its gratitude to the Advisory Board
members for their valuable contributions and participation.
