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Within the scope of Balıkesir University’s Marketing and Advertising Program, the “Academic Advising Hour” initiative provides students with regular guidance from their advisors throughout their academic and personal development journeys.

The initiative aims to support students in addressing academic, professional, and personal matters they encounter during their education. During designated advising hours, academic advisors meet with students individually to offer guidance on course selection, career planning, internship processes, social transcript applications, Erasmus opportunities, and related topics.

However, advisory support is not limited to scheduled hours. Faculty members continue to assist students after classes, via e-mail, or through online communication channels. This allows students to reach out to their advisors whenever needed and receive continuous guidance for their academic and personal development.

This practice, implemented within the Marketing and Advertising Program, not only enhances students’ active participation in university life but also contributes to the development of a strong advisor-student communication culture.

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